Social media isn’t the end (or the beginning) of anything in your life

Anmol Ratan Sachdeva
7 min readApr 25, 2022

Stop Following. Start Leading!

Photo by Prateek Katyal on Unsplash

In all my years as a writer and a marketer, I’ve had a complicated relationship with social media.

You can call it a marriage of convenience that I am ready to break at every given opportunity. And I’ve been quite vocal about it, too.

In all my calls with fellow freelancers, clients, and some fantastic people from the writing community, I’ve shared how I hate social media and would never be a part of the ‘rat race’ to get instantly gratified.

One of my most popular pieces on Medium is about the same subject, too. But I am not writing today to share my angst. But rather talk about how taking a stand has helped me ‘stand out.

The Irony of Being Social Online…

Well, you know how it is in the online world, especially if you’re a freelancer.

Everyone tells you to build a personal brand — they ask you to be consistent, post regularly, engage, expand your horizons and whatnot.

Sometimes, it feels like we’re not human beings but content churning machines designed to please the algorithms and, in return, get rewarded with likes, comments, leads, and even real work.

You might have noticed how you feel when you’re on social media.

It’s like the adage: you’re either hungry or full. You’re either motivated or demotivated. You’re either happy or sad. There’s no ‘in between.

We live in a world of instant gratification. We want what we want when we want it. We get what we want when we want it.

We’re addicted to the ‘now’. Or like I say, ‘living in the moment.

Social media is a part of our lives, but we don’t realize how much it has permeated our existence.

We can’t escape it. It’s on us 24/7, but the thing is, we’re not getting better at anything.

In other words, we’re living in a world of “social media”, but we’re not living in a ‘social’ world.

And it has started to affect us all, in some way or the other.

Anmol Ratan Sachdeva

Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.