How to Survive as a Freelancer even Without a Strong Social Media Presence
Everyone tells you to be active online. But is it really worth it?
Imagine a world without social media. Would it impact you professionally?
For a freelancer in 2020, social media is like the centerpiece of the growth story.
Take the case of Namit. He switched to freelancing after a successful career in the corporate sector as a designer.
He shot to fame via Instagram and was noticed by potential clients because of the beautiful carousels he made on his personal account.
Slowly, he shifted his focus to LinkedIn and started getting a lot of inbound leads.
But, he was shocked when he was permanently banned from using Instagram last year. Crackdown on creators it was called.
There are many cases like the above. More recently, with the TikTok ban in India.
While creators have a semi-loyal following that migrates with the platform, sadly for freelancers, that is not the case.
You build up slowly but if you lose the following once, you might lose your source of leads, altogether.
Don’t Put All Your Eggs in One Basket
More than a financial lesson, this should be your life motto.
We all hear how brands go omnichannel all the time.
But as freelancers, we might not have the time or resources to get active on multiple platforms at the same time.
Still, we need to diversify. And by diversification, I don’t mean having a presence on multiple social media platforms, alone.
I am talking about multiple streams to attract inbound leads.