Social media isn’t the end (or the beginning) of anything in your life
Stop Following. Start Leading!
In all my years as a writer and a marketer, I’ve had a complicated relationship with social media.
You can call it a marriage of convenience that I am ready to break at every given opportunity. And I’ve been quite vocal about it, too.
In all my calls with fellow freelancers, clients, and some fantastic people from the writing community, I’ve shared how I hate social media and would never be a part of the ‘rat race’ to get instantly gratified.
One of my most popular pieces on Medium is about the same subject, too. But I am not writing today to share my angst. But rather talk about how taking a stand has helped me ‘stand out.
The Irony of Being Social Online…
Well, you know how it is in the online world, especially if you’re a freelancer.
Everyone tells you to build a personal brand — they ask you to be consistent, post regularly, engage, expand your horizons and whatnot.
Sometimes, it feels like we’re not human beings but content churning machines designed to please the algorithms and, in return, get rewarded with likes, comments, leads, and even real work.
