How to Write a Case Study as a Freelancer?

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Decrypting a case study

Structure of a case study

  • Outline a problem (basically client’s requirement)
  • Enlist the challenges (technical, fundamental, marketing-related or others) faced during the engagement journey
  • Documenting the solution (what you did to tackle the challenge and address the requirement)
  • Recording the results or benefits (what client achieved because of our efforts)
  • Headline (highlighting the industry, task and benefit)
  • Project overview or introduction
  • Challenges tackled
  • Solution delivered
  • Results achieved

Getting hold of the actual results

Points to keep in mind

  • Created a content calendar through research, ideation and industry analysis
  • Brainstormed with the internal teams and finalized the best topics for the month
  • Made the content development process consistent (this is one of the biggest challenges for any marketer/business)

Focus on value addition

Wrapping up

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Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.

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Anmol Ratan Sachdeva

Anmol Ratan Sachdeva

Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.

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