How to Start Your Journey as a Freelance Content Writer?

Starting the freelancing journey can be tough, especially for someone without any idea. Here is a step-by-step guide to get started.

Image for post
Image for post
Source: Photo by IEGOR LIASHENKO on 123rf

What is content writing?

The biggest misconception about content writing, particularly in small cities and towns is that it is something related to writing fiction, poetry or newspaper reports.

  • Brochures & other marketing collateral
  • Advertisements
  • Corporate blogs
  • Emailers
  • How-to guides
  • Hoardings & billboards
  • Movies

How to start earning money with content writing?

Now that you have a basic understanding of content, you need to focus on learning more about how to monetize your content writing skill.

Step 1: Create a personal blog

Before you actually think of applying for some vacancies or bid on projects, you need to have something to show to your prospective employers or clients. Starting your own blog is a great way to begin if you are clueless about everything else.

Step 2: Be Consistent & Post Regularly on Your Blog

Nothing scares potential clients away than a blog that appears like a ghost town. If you have a blog, make an effort to post regularly on it. One of the biggest mistakes I made during my career is stopping to post on my personal blog Emosentiment as I got more and more work. I justified myself by saying that I would resume once I get time.

  • Be Consistent with Content Calendars
    You need to have a content publishing calendar for your blog. Here are some great templates that you can use:
  • Use Scheduling Tools to Keep Yourself Motivated
    I use Trello a lot to plan my work schedules and ensure I never miss out on a deadline. Using a tool takes worries off your mind giving more room to your brain for creative thoughts. And trust me, you would love scheduling tools when you actually have a lot of clients to work.

Step 3: Let the World Know You Are Available

One big mistake you can make as a newbie freelancer is not letting the world know that you provide a service. When you start content writing journey as a freelancer, every lead count. So, make sure to shout out to the world that you are available for hire.

Step 4: Explore Different Freelancing Platforms

One of the quickest ways to launch your freelancing careers is to get active on freelancing platforms. Freelancing platforms are dedicated websites that connect freelancers and clients all over the world. If you are new to this world, this is what can get you started.

Step 5: Build Your Professional Portfolio

I would be happy to read your success stories about how you landed your first client. However, don’t feel elated yet. Finding your first client is just the first battle. The war is yet to be won if you want to succeed as a content writer.

  • Now create an excel sheet with details like article topic/website link, niche/industry, your role, is it live anywhere or not and when did you write this.
  • As you grow as a content writer, your portfolio will also grow.
  • Just use the Excel sheet as a reference tool to quickly find the best pieces related to an industry when someone asks you samples of your work.

Step 6: Start Working on Creating Draft Proposal & Agreements

By now you might have got quite some hold of your content writing career. But beware, dealing with clients can be tricky. So, I recommend that you start creating draft proposals and agreements with the following things outlined:

  • Scope of work including deliverables and number of free edits

Step 8: Don’t Forget to Ask for Referrals & Testimonials

Once you get a few clients and are working smoothly, don’t relax and start settling in your comfort zone. Give your best to your client base by putting in extra effort and going the extra mile. Your goal, in the beginning, should not just be money but to delight clients and make them your loyalists.

Step 9: Reinvent Your Strategy Every Day

I have tried outlining the basic steps to help you get started but don’t limit yourself to this guide. The digital growth opportunity using freelancing route is limitless. To succeed as a freelance content writer in India, you should learn to reinvent your growth strategy every day, every minute. Learn new skills, discover new work opportunities, interact with your contemporaries, read more about freelancing and tweak your freelance content writing business strategy bit by bit.

Wrapping Up

So, now that you have the basic idea about content writing industry, why don’t you get started? And if you get stuck anywhere, feel free to contact me or leave your queries in the comments section below.

Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store