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Anmol Ratan Sachdeva
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From: Client X (Who Came to You Begging to Take Up the Job After Seeing Your Social Media Posts)
Subject: You’re over-hyped and not worthy of serious work!

“Did you even read before you sent me the draft? It’s nothing close to what I had in mind when I hired you in the first place. You not only wasted my time but your own, too. You’re not worthy enough to be given any project in the future .”

How will you feel if you wake up to this email in your inbox?

Not happy, for sure. Especially, when the client…

Stop crying in the middle of a ‘Freelance Famine’

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Another fruitful month came to an end and I was busy invoicing my clients for the ‘help’ I extended. But this time, there was something amiss.

It was as if I had a sudden premonition that this will be the last time in a while that I would be billing my clients.

The year doesn’t matter. I am sure we all have been there at some point in our professional lives. Despite our best efforts, we end up losing good clients without getting new ones. …

You shouldn’t part ways just because they aren’t ready to pay your price.

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“I like your work. I like your approach, but I won’t be able to pay what you quoted.”

Any other day, I would wish him best and bid him goodbye, never to think about him again. But that day, I thought of doing something different.

Instead of forgetting him, I emailed him asking if he would like to get marketing tips for free. And as expected, who would disagree?

I spent some time to set up a ‘nurture campaign’. And in just a year, I was able…

You’ve been following orders your whole life. Stop it now.

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“Wake up! It’s already 10:00 am.”

“If I had to wake up at 7 every day, why would I leave my job,” I smirked while trying to come out of my slumber.

No offense to the morning people, but I have never been one. It’s not that I didn’t try, but every time I do, It ends with me goofing up. Waking up early was the first out of the lot.

When I left my full-time job for freelancing, I made a conscious decision to stop chasing things that many preach, but isn’t essential for success.

I have been a…

Freelancing needs much more than your laptop and the internet

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Freelancing is fun, right?

My friends often comment this when I meet them. In fact, that’s the first thought about freelancing — you can work from anywhere, anytime without any worry. But don’t you feel there’s a catch?

It’s true, we have the liberty to work from anywhere, but let’s accept it, not all freelancers are digital nomads. Freedom to work from anywhere comes at a price — you have to stay organized right from day one.

Let’s be more clear on this.

When you work in a company, office or with someone, the onus to manage things lies on…

You can’t just keep flaunting your past experience, every time. And shouting out loud won’t work, either.

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Waking up to an inbound lead is a bliss for every independent consultant or freelancer. You would agree, right?

But, attracting attention is just a battle half won. You still need to convince the prospect that this is ‘a match made in heaven’ before they shell out a contract to you.

Having worked as an independent consultant for almost three years, I realize that my biggest wins came when I was serious about the proposal.

I have always believed in the power of inbound and word-of-mouth, but one cannot deny that cold pitches and proposals are the biggest winners for…

When everyone’s a ‘Guru’, you need to start looking the other way.

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If there’s one industry that grew throughout the COVID-19 pandemic, it is unquestioningly the EdTech space.

Everyone is savoring this ‘new normal’ like hot pancakes. Webinars, MOOC platforms, online masterclasses, workshops, there seems to be like a buffet of learning being served on a platter these days.

I have been fascinated by online courses since 2014. I still remember my first online course on Coursera about Content Strategy. It was from a foreign university.

Living in a country where professional and vocational education is hard to come by…

Everyone tells you to be active online. But is it really worth it?

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Imagine a world without social media. Would it impact you professionally?

For a freelancer in 2020, social media is like the centerpiece of the growth story.

Take the case of Namit. He switched to freelancing after a successful career in the corporate sector as a designer.

He shot to fame via Instagram and was noticed by potential clients because of the beautiful carousels he made on his personal account.

Slowly, he shifted his focus to LinkedIn and started getting a lot of inbound leads.

But, he was…

For me, adapting to the ‘new normal’ wasn’t that hard.

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I was on a flight in the last week of February 2020. It was a short flight, long before India went into the lockdown. But little did I know that it would be one of my last flights in a long time.

We all have been caught by surprise by this global pandemic. Especially on the work front. Right?

Who would have thought that a country like India would adapt to remote work culture that too in 2020. But here we are now with most companies offering ‘work from home’ provision to their employees.

The Not So New Normal (For Me)

I left my full-time job for…

Reddit never appealed me as a marketer in the past. But then, all the hell broke lose.

Photo by Kon Karampelas on Unsplash

A couple of weeks back, I received an email notification- that I have completed six years on Reddit.

You might be wondering, “Woah! That’s quite sometime. You must be raking in millions of ‘Karma’ points!”

But the real scenario was quite the opposite. I just had ‘1 karma’.

For the uninitiated, ‘Karma’ is Reddit’s internal scoring system that shows how valuable you’ve been to the community.

Well, now you know, I am not a Reddit fanatic by any means. …

Anmol Ratan Sachdeva

Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.

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