5 must have SaaS tools for a first-time entrepreneur in India

Anmol Ratan Sachdeva
14 min readJun 10, 2022

“Join this free course to grow your business.” “Avail this limited-time offer and get everything you need to succeed as a startup owner!”

If you’re a business owner in India, you must have seen such offers on your Facebook, Instagram, or other social media feed.

When you launch your business, it feels like the whole universe is conspiring to make you buy ‘this tool, ‘that course’, or offer an ‘exclusive access’ to something you don’t fully understand.

The truth is — everyone is trying to sell their product to you.

Post-COVID, there has been a phenomenal increase in the availability of tools, courses, software, apps, and solutions that help business owners.

Some help you save time; some help you promote your services/products, and some even promise the moon.

Remember those distributors in your hometown that sell their products to small shopkeepers?

The B2B startup space is somewhat like that. Business owners like you are the target audience of such startups, gurus, and tools.

As a small business owner or solopreneur who has just begun his journey, you can be lured into buying something you never needed at this stage.

FOMO makes us want the best (and everything that we see) from the beginning. But that’s like buying a sword for chopping vegetables.

Top it up with the misleading ads of big players who make you feel it’s easy to start online (if you give them money), and you often end up being lost and confused.

Don’t worry; you’re not alone. This happens with all of us, even those who’ve been building, launching, and growing their business for years.

Dealing with Shiny Object Syndrome

Have you ever seen a kid at a fair?

She’s all starry-eyed, fascinated by the million things around her.

You’re just like that kid in a fair as a first-time entrepreneur. Whatever you see, you feel like grabbing it. You think it will help you do better.

The phenomenon is called the Shiny Object Syndrome.

Anmol Ratan Sachdeva

Marketer. Writer. Branding Enthusiast. Someone who likes sharing knowledge backed by personal experience.